● AVALIABLE FOR WORK

I create user-friendly designs for products and services.

Nice to meet you 👋🏼
I am Fatima!

A designer with over 7 years of experience within UX, UI, and user research. I take a holistic approach to design, connecting user needs with business goals to create thoughtful, sustainable solutions.

I've worked with both large corporations and startups, leading workshops, shaping product strategy, and contributing to areas like project management, marketing, and defining KPIs. I’m experienced in Agile and Kan-ban environments and enjoy collaborating across teams to bring ideas to life.

Selected projects

Masonry Cards Section
Card 1

I made an AI Agent

I made my own AI agent
Card 2

New website and design system for Riksbyggen

Designsystem & New Website
Card 3

TED AI x UNIDO Hackathon 2nd Place

TED AI x UNIDO Hackathon
Card 4

IKEA - Safer life at home - Increasing Engagement, knowledge and sales

IKEA - Safer life at home
Card 5

Google home x Swedbank

Google Home x Swedbank

Chief operating officer, markets @ Swedbank

“Fatima was a big source of inspiration and knowledge when one of my teams had to develop a new digital solution for small and midsize corporates. Her deep knowledge in building relevant and simple customer interfaces was much appreciated.”

UX manager @ IKEA marketing and communications

“Fatima is an awesome UX Designer, truly dedicated to making any digital experience as great as possible, with a clear focus on making it easier for people to understand and use. ”